• Origin,
    Integrity,
    Authenticity,
    Sustainability




    ORIGIN

    "Because there's no place in the world like Marlborough"

  • Origin,
    Integrity,
    Authenticity,
    Sustainability




    INTEGRITY:

    "Because it takes more than luck to make great wine."

  • Origin,
    Integrity,
    Authenticity,
    Sustainability




    AUTHENTICITY:

    "Because Marlborough wine should be just that."

  • Origin,
    Integrity,
    Authenticity,
    Sustainability




    SUSTAINABILITY:

    "Because Marlborough wine is a natural gift, worth protecting."

Colour divider for Appellation Marlborough Wine

Who We Are

Appellation Marlborough Wine (AMW) is a collective of over 50 Marlborough wine producers committed to protecting the region’s reputation for quality and authenticity.


Founded in 2018, we certify wines that truly represent Marlborough’s unique terroir — wines made from sustainably grown grapes, bottled in New Zealand, and verified through rigorous quality testing.

The AMW Trust Mark

Not all wines labelled “Marlborough” are the real deal. The AMW Trust Mark makes it simple to find wines you can trust:

  • 100% Marlborough-grown grapes from sustainably certified vineyards
  • Bottled in New Zealand to preserve integrity
  • Tasted and certified by a panel of independent experts for quality
  • Sustainably certified vineyards protecting our precious land and community


When you see the AMW Trust Mark, you know you’re drinking the genuine taste of Marlborough.

Our Values

Every AMW-certified wine carries four core promises — each designed to protect quality and preserve Marlborough’s reputation:

  • Origin – Guaranteed 100% Marlborough-grown, from vineyards within recognised subregions.
  • Integrity – Independent certification ensures what’s on the label is exactly what’s in the bottle.
  • Authenticity – Bottled only in New Zealand, maintaining the purest expression of Marlborough.
  • Sustainability – Produced from vineyards certified by recognised sustainability programmes, safeguarding land, people, and future quality.

Together, these promises mean every AMW wine has been independently verified for authenticity and crafted to the highest standards of Marlborough quality.


Why It Matters

Marlborough Sauvignon Blanc put New Zealand wine on the global map. But with success comes risk. AMW safeguards Marlborough’s reputation so every bottle reflects the quality, care, and place that makes it unique.


By choosing AMW-certified wines, you:

  • Support local growers and communities
  • Protect Marlborough’s global reputation
  • Enjoy wines of unmatched quality and character

Next time you buy, look for the AMW Trust Mark

It’s the simplest way to taste the real Marlborough.

2024 AMW Annual Collection

2025 AMW Annual Collection

Each year, Appellation Marlborough Wine selects a standout group of Sauvignon Blancs that reflect the best of Marlborough. These wines demonstrate excellence in origin, authenticity, and craft. The Collection represents different subregions, winemaking styles, and the diversity of Marlborough’s terroir — all underpinned by AMW’s strict certification.

LEARN MORE

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